Sophisticated Guides for Sophisticated Consumers

CafeLina

The Next-Generation Retail Associate will be the cornerstone of personalized and unique shopping experiences.  They will be the ones wielding the mobile point of sale (POS) and information devices; and will be the face of the brand with the consumer.

“ They will be engaging individuals who are capable of building strong emotional connections with consumers, and they will be supported by technologies that will help them to achieve this.” – Doug Stephens @RetailProphet and author of The Retail Revival

This evolving new breed of associates will barely resemble those we have become used to (put up with) over the last two or three decades.  They will be computer and mobile savvy and have superior interpersonal skills. And the more languages they speak to accommodate the customer, the better.  Let’s take a glimpse into their technology-enabled world in the not-too-distant future …

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1)     Mobile-Device Enabled

The mobile…

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